Privacy Policy

About us

The Shop’s website is and the website is managed by SMARTLIFE e-Commerce OÜ (registration code 10614594, established on 30.11.1999). Contact information can be found under the “About-us” menu. The “Terms and Conditions” page was last updated on 08.08.2022.

What personal data we collect and why


When visitors leave comments on the site, we store feedback form data as well as the visitor’s IP address and web browser identifier for technical processing and legal needs.

An anonymous text string (hash) created from your email address can be transmitted to the Gravatar service to verify its use. You can find Gravatar’s privacy policy here: After the comment has been approved, your profile picture will be publicly visible next to the comment.

Media uploads

When uploading images to a website, avoid storing location information (EXIF GPS) in the images. Website visitors can download the images and get all the location information images contain.

Coocie policies

When you add a comment to Shop’s site, you can choose to save your name, email address, and website information as cookies. They are intended as a convenience option, as you can avoid re-entering this same information for your next comment. These cookies will last for one year.

When you visit the login or signup page, we set a temporary cookie that identifies whether or not your browser allows cookies. This cookie contains no personal data and is deleted when the web browser is closed.

When you log in, we use various cookies to store login information and screen options. Login cookies are stored for two days, screen options for one year. If you select “Remember me”, the login will be remembered for two weeks. Login cookies are deleted when you log out of your account.

Aggregated content from other websites

Articles or product cards on this website may include content from other sources (videos, images, articles, etc.). They behave the same way as when they visit their original page of origin. They are safe on data protection means.

This website may collect information about your behaviour on website – use cookies, add third-party tracking mechanisms (Google Analytics), and use them to monitor your activities if you have created a user account there and are logged in.

With whom the Shop might share data

We want to earn and keep your trust, so we share your personal data only if necessary. We may transfer your personal data to our insurers and professional advisers for risk management, professional advice and the establishment, execution or defense of legal claims. Financial transactions related to purchases made through our website may be processed by our payment service providers. We share your transaction data with our payment service providers only to the extent necessary to handle your payments, refunds and claims. We may transfer your personal data to other service providers for the provision of specific services. These include, for example, web hosting service providers, messaging service providers, servers and their maintenance service providers, email service providers, newsletter providers, survey providers, data protection officer services . We only use service providers that have implemented/undertake to implement appropriate technical and organizational measures that guarantee an adequate level of security in data processing that covers the risk of violation of the rights or freedoms of natural persons whose data is processed on the basis of a data processing agreement, and such data processing complies with the requirements of the General Regulation for the Protection of Personal Data. In addition, in the cases mentioned, we may also transfer your personal data to third parties if this is necessary to comply with our legal obligations or to protect your interests or those of other people. With your consent and for direct marketing purposes, we may transfer personal data to our partners who provide us with marketing services. The recipients of the data specified in this section may also be located outside the Republic of Estonia, the European Union or the European Economic Area. We transfer your personal data to said third parties that meet the requirements established in the General Regulation for the Protection of Personal Data.

How long we keep customer data

Comments and their metadata are stored indefinitely to allow automatic detection and approval of subsequent comments without sending them to moderation.

For registered users of the website, we store the information they enter under their user profile. All users can view, change and delete their information at any time (the exception is the username, which cannot be changed). This information can also be viewed and modified by the website administrators.

What are Customer’s rights over it’s data

Right to receive information about the processing of personal data.

We provide information about the processing of your personal data at the time of data collection. You can always find it in this Privacy Policy or by contacting the email address

The right to access your personal data that we process.

You have the right to receive confirmation from us as to whether or not we process your personal data. If we process your personal data, you have the right to become familiar with the personal data processed and information about its processing, such as the purposes of personal data processing, categories of personal data, recipients of personal data, etc. We provide you with a copy of your personal data. You have the right to receive your personal data from us in a structured, publicly available and machine-readable format. This right cannot be exercised if it can harm the rights and freedoms of others. We have the right to refuse to provide your processed data if the circumstances specified in the legislation have been identified, in which case no personal data will be provided.

The right to request the correction of your personal data stored by us.

You have the right to request the correction of your personal data if they contain errors and, given the purpose of data processing, to request the completion of incomplete personal data.

Right to request the deletion of your personal data.

This right applies for example if:

  1. (i) the personal data concerned is no longer necessary to achieve the purposes for which it was collected or processed;
  2. (ii) You withdraw your consent and there is no other legal basis for the data processing;
  3. (iii) you do not consent to the personal data being processed for our legitimate interests or those of a third party;
  4. (iv) personal data is processed for direct marketing purposes;
  5. (v) the personal data has been unlawfully processed;
  6. (vi) personal data must be deleted in accordance with the requirements of the legislation applicable to us.

We would like to draw your attention to the fact that there are still times when you cannot exercise this right. Such exceptions include cases where the processing of your data is necessary:

  1. (i) to exercise the right to freedom of expression and information;
  2. (ii) to comply with our legal obligations; either
  3. (iii) to establish, assert or defend legal claims.

Right to limit the processing of your data.

This right applies for example if:

  1. (i) You dispute the accuracy of your personal data;
  2. (ii) the processing of your data is unlawful, but you do not agree to its deletion;
  3. (iii) we no longer need your personal data to achieve the purposes of its processing, but you need it to prepare, present or defend legal claims; either
  4. (iv) you do not consent to the processing in our interest or in that of a third party, respectively, until the validity of this objection is verified.

During the restriction of data processing for such reasons, we have the right to continue storing your personal data, but we will not continue processing, except:

  1. (i) with your consent;
  2. (ii) to prepare, present or defend legal claims;
  3. (iii) to protect the rights of another natural or legal person; either
  4. (iv) when justified by important public interests.

Right to oppose the processing of your data.

You may use this right for any purpose and for any reason related to the specific situation, but only to the extent that we are using the data to protect our legitimate interests or those of a third party. In case of objection, we will stop processing personal data, except where we can demonstrate that the data processing is carried out for compelling legitimate reasons that outweigh your interests, rights and freedoms, or for the establishment, submission or presentation of legal claims and/or or our legitimate claims to protect.

The right to object to your personal data being processed for direct marketing purposes (including profiling for direct marketing purposes) In the event of such an objection, we will stop processing your personal data.

Right to data transfer.

You can exercise this right in cases where we process your personal data through authorized means (computer, etc.) and the legal basis for the processing of personal data is your consent or performance of a contract or performance of actions requested by you before concluding a contract.

The right to withdraw consent to process your personal data.

If the legal basis for our processing of your personal data is your consent, you have the right to withdraw your consent at any time. The withdrawal of consent does not affect the legality of the data processing that took place before the withdrawal.

The right to file a complaint with the supervising institution.

​​If you discover that our processing of your personal data violates the legislation that stipulates the protection of personal data, you have the legal right to lodge a complaint with the National Inspectorate for Data Protection at Tatari 39, Tallinn, 10134, In all cases, please contact us before filing a complaint so that we can work together to find an appropriate solution.

Privacy Policy change rules

We may change this Privacy Policy from time to time to accurately reflect our processing of your personal data. If we make significant changes, we will notify you through our website or in some other way, for example, by email, so that you can familiarize yourself with the changes before continuing to use our website.

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